Pistachio
Founder voice
Original LinkedIn posts from the founders over 30 days. A post counts when it opens with their own point of view, not the company name or a hiring call.
How does your B2B content stack up?
We scored the B2B content of 134 brands on the six layers that build an audience you own, and linked every score to the posts, emails and pages behind it. Enter your work email to see where you stand.
- 134 brands scored
- 6 layers
- 7,058 evidence items
- As of 22 Oct 2026
Email is the weakest layer.
Brands average 0.8 out of 3 on email, and 66 of 134 score zero. Your report shows where you sit on each layer.
Average rung out of 3 · 134 brands · as of 22 Oct 2026
- Founder voice1.9
- Team advocacy2.3
- Email0.8
- Long-form1.8
- Blog1.9
- Tools2.2
Six layers decide who owns the audience.
Each layer is scored from 0 to 3 against fixed rules, then combined into one score out of 100.
Team advocacy
How many people beyond the founders posted on LinkedIn in the last 30 days, measured against company headcount.
We sign up. Is there a list anyone can join, does it have a real name, and does a welcome email arrive within 24 hours?
Long-form
Recent videos of five minutes or more and regularly published podcasts. Short clips, webinars and demos do not count.
Blog
Whether posts are written for readers or for search rankings, and whether a named person stands behind them.
Tools
Free tools that do real work on the visitor's own numbers, like calculators, scorecards and assessments.
Every score opens to the evidence.
Your result shows each layer's rung, the items we counted or excluded, and what it takes to reach the next rung.
Example brand
Example resultModerate personal · As of 22 Oct 2026
72/100
Founder voice
2 of 3
Team advocacy
3 of 3
2 of 3
Long-form
2 of 3
Blog
1 of 3
Tools
3 of 3
Email: 2 of 3
The newsletter has a real name and anyone can join it. No welcome email arrived within 24 hours of signing up.
Next rung
Send a welcome email within 24 hours of signup.
Signup page: The Example Brief, joined with a research address
7 Oct 2026 · named list, passes the naming test
No welcome email within 24 hours of signup
8 Oct 2026 · no welcome email within 24 hours
What's in your report
Scored or not, every visitor gets the full benchmark.
Your score and rank
A score out of 100 and where it sits against every brand in the benchmark.
Six layers, with receipts
Each layer opens to the posts, emails and pages we counted or excluded.
Your next rung
What it takes to move up on your two weakest layers.
The whole benchmark
What the full dataset shows, layer by layer. Everyone gets this part.
The rubric
The scoring rules in one table, so you can score any brand by hand.
Rule-based, so you can check the work.
Read the methodology- Founder posts that open by naming the company, or that promote hiring or events, do not count toward founder voice.
- Email is tested by signing up with a research address and waiting 24 hours for a welcome email.
- Every score carries an as-of date, and every item we counted links to its source.
See where your brand stands.
One field. Your own result if we have scored you, and the full benchmark either way.